Here, Greg Hissey, Sales Manager at Onduline Building Products, talks about the importance of in-store training, and the positive impact this can have in helping to keep merchants on top.

We all know the constant challenge faced by merchants in order to develop and grow their business. We are all also aware that professional development is key when it comes to having skilled and well qualified team members that can take the business to new heights. But what are the benefits of merchant training?

Knowledge is power

Knowledge is power

Positive impact

“Having hands on training has a real positive impact on sales. The team retain the product information so much more than when simply reading about it from a book, and this then makes them confident when it comes to talking about the specifics and technical aspects of that products. In turn, this gives customers the confidence to buy from you rather than a competitor that didn’t know the answer first hand.”

I think the key element when it comes to product training is allowing the sales staff to get a good look and feel for the product, find out the pros and cons, how it can be used and what projects it’s best suited to – this really gives them the ability to talk about it confidently and gives them the edge when it comes to making a sale.

Training is of vital importance if a builder’s merchant wants to increase sales. Arming sales staff with the knowledge they need to be able to offer customer’s the right solution for their needs is invaluable.

To find out more information on the training offered by Onduline, whether product or installation training, email [email protected] or to find out more about our lightweight and durable roofing solutions please visit the product page.