Its lightweight eco-friendly roofing system is used worldwide for agricultural, industrial, leisure and DIY applications.
While maintaining a profitable position, sales in the UK in recent years have been solid rather than where they could be, said Paul.
“The good news was that while the business had been losing market share, it wasn’t to direct competitors,” he said.
Paul has addressed this by reshaping the UK team, making a series of new appointments and, in March, establishing a revised structure. All this alongside introducing a fresh, sales-led strategy.
The changes included the newly-created role of Head of Marketing and exploring digital routes to market.
“We needed to get better at telling the Onduline story, to increase brand awareness and our exposure in the marketplace,” he said.
“Also for our sales team to re-engage with the roofing merchants and specialist distributors who sell our products.”
He said: “The objective is to achieve sustained and profitable growth, and stay ahead of our competitors.
“We’ll do that by reaching the right customers, that means reinforcing our core markets and developing new ones.”
Find out more about Onduline’s lightweight and durable roofing solutions for a range of commercial, agricultural and garden buildings, and DIY projects.